Home  Journals  Regional Economics: Theory and Practice  21(204) - 2011 June

Application of tools regional tourism marketing in the formation of the brand «Hospitable Karelia»

Available online: 7 June 2011

Subject Heading: TURISTSKO-RECREATIONAL ZONES

JEL Classification: 

The article discusses aspects of the formation of an umbrella brand territory as one of the main mechanisms of regional marketing in the implementation of the Strategy Development of the Republic of Karelia. The authors propose to consider the cultural heritage of the region as a fundamental element of forming territorial tourism brand republic. This approach allows us to treat territorial marketing tourism brand as an important competitive advantage in the region.

Keywords: regional management, regional marketing, branding territorial, regional competitiveness, umbrella brand, a cultural heritage

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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