Regional Economics: Theory and Practice

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Regional Economics: Theory and Practice

8(191) - 2011 February

Regional marketing in Russia: Theory and Practice

Vol. 9, Iss. 8, FEBRUARY 2011

Available online: 16 February 2011

Subject Heading: Strategy of development of region

JEL Classification:

Shishkin A.V. Doctor of Science Economics, Professor, Head of chair «Marketing» at Plekhanov Russian Academy of Economics
pro-nir@yandex.ru

Goreva M.A. graduate student of chair «Marketing» at Plekhanov Russian Academy of Economics, Main Research Officer at the Scientific Research Department at Plekhanov Russian Academy of Economics
goreva.ma@gmail.com

Last years regional marketing is becoming increasingly popular tool for development of cities and regions of Russia. In the modern city creation of favorable conditions for the life of the city population was put forward instead of creating the optimal territorial organization of the economy. The population began to consider as a consumer of city. The executive power of cities and regions have realized that the period of competition for consumers has started.

Keywords: regional marketing, marketing strategy of the city

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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