Home  Journals  Regional Economics: Theory and Practice  36(171) - 2010 September

Developing a strategy of positioning the city (for example, the city of Omsk)

Available online: 28 September 2010

Subject Heading: RESEARCH. PROBLEMS. SOLUTIONS

JEL Classification: 

Currently, the cities of Russia joined the fierce competition to attract to their territories of different resources. The ability of cities to compete depends on its main attributes that determine the attractiveness of the city, and the strengths and weaknesses of economic agents. In connection with this increasing need to develop strategies to improve the competitiveness of the city, providing competitive advantages. These processes have led to the practice of city marketing concept of «positioning of the city».

Keywords: city, development strategy, positioning of city, competitiveness

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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