Regional Economics: Theory and Practice

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Regional Economics: Theory and Practice

31(166) - 2010 August

A marketing strategy of a city is an implement of regional marketing for improvement of quality of living

Vol. 8, Iss. 31, AUGUST 2010

Available online: 20 August 2010

Subject Heading: Economy and management

JEL Classification:

Shishkin A.V. Doctor of Economics, Professor Director of Scientific Research Institute of the Russian Academy of Economics after G.V. Plekhanov
pro-nir@yandex.ru

Goreva M.A. graduate student of chair “Marketing” at Plekhanov Russian Academy of Economics, Main Strategic Marketing Department Specialist “Gazpomneft – lubricants”, Main Research Officer at the Scientific Research Department at Plekhanov Russian Academy of Economics
analist2007@yandex.ru

The tendency of transition from industrial economy to postindustrial economy offers an opportunity to consider marketing not only as the level of entrepreneurship, but also in city development. Making decisions concerning city development can be based on the most advanced and effective management methods, among which marketing strategy occupies a special place. In this article, the authors attempted to discover the essence, aims and objectives of marketing strategy of the city, as well as describe the main stages of its development.

Keywords: postindustrial economy, regional marketing, marketing strategy of the city

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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