Home  Journals  Regional Economics: Theory and Practice  20(155) - 2010 May

Marketing technologies for the local TV markets in Russia

Available online: 20 May 2010

Subject Heading: RESERCH. PROBLEMS. SOLUTIONS.

JEL Classification: 

The article indicates the features of mass-media clients, and the main forms of the companies presented on the local TV markets, the analysis of a classical services marketing complex is shown at its application for regional broadcasting companies of Russia, characteristics of marketing technologies in the relation with local advertisers and TV viewers are considered.

Keywords: television (TV), service marketing, regional TV company, 7P's, advertiser, TV viewer

View all articles of issue

ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

Journal current issue

Vol. 22, Iss. 4 April 2024

Archive