Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat LCCN Permalink Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
Occurrence strategy on the regional financial market of the credit organization (on the example of Stavropol territory)
Available online: 19 May 2010 Subject Heading: STRATAGY OF REGION DEVELOPMENT JEL Classification:
The article discusses a methodology to develop a strategy of entering regional financial market of credit institution and its practical implementation on materials of Stavropol region, frame region recently formed North-Caucasus federal district. There are quantitative and qualitative characteristics of regional banking cluster, as well as clustering of total client field on lifestyle, expectations, interest in banking products. Different strategic models of banks behavior and segmentation of regional business are presented, potential customers are defined. Keywords: regional strategy, financial market, banking cluster, target markets, competitive environment, strategic model |
ISSN 2311-8733 (Online)
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