Home  Journals  Regional Economics: Theory and Practice  12(147) - 2010 March

Features of interaction of television branch and media research sphere in the regional markets

Available online: 25 March 2010

Subject Heading: SEARCH. PROBLEMS. DECISIONS

JEL Classification: 

The article indicates the features of development of 2 close branches: TV and media research. The main steps of these fields’ development and specific characteristics of interaction and influence of marketing TV measurement on broadcasting and TV Advertising branches of Russian market are presented. The comparative analyze of Russian research companies’ projects in media measurement is made, the integrated scheme of work of marketing information on national and local TV advertisement markets is considered.

Keywords: television (TV), media measurment, regional TV advertisement branch, TV viewer behavior, advertiser, TV viewer

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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