Regional Economics: Theory and Practice

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Regional Economics: Theory and Practice

11(146) - 2010 March

Role of competitive strategy of the enterprise in realisation of competitive advantages

Vol. 8, Iss. 11, MARCH 2010

Available online: 24 March 2010

Subject Heading: Economy and management

JEL Classification:

Lygina N.I. the dr. econ. sci., the professor, the rector, Oryol state institute of economy and trade
ogiet@ogiet.ru

Goncharov A.A. the post-graduate student of chair of marketing, Oryol state institute of economy and trade
goncharov-anthon@yandex.ru

In modern market conditions market competitive strategy play the important role the enterprise. The given marketing instrument allows the enterprise to achieve competitive advantages. Besides, efficiency of competitive strategy influences all competitiveness of the enterprise. Thus the paramount factor influencing competitive strategy of the enterprise, the price is. Competitive strategy acquire a special urgency in the conditions of an existing economic crisis

Keywords: a competitiveness, the price, strategy, competitiveness, economy

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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