Home  Journals  Regional Economics: Theory and Practice  41(134) - 2009 December

About a company position in business system

Available online: 22 December 2009

Subject Heading: SEARCH. PROBLEMS. DECISIONS

JEL Classification: 

Positioning of the goods (service) can help with search and a «niche» finding in the market. It urged to resist to other goods (services) - to analogues of competitors. In the course of positioning such signs and properties of the positioned goods which will provide certain advantages before consumers should be found. Business position - the qualitative indicator and one of priorities of its business activity. In number of forms of positioning of the company are included: self-positioning; the positioning recognized as partners, and investors.

Keywords: positioning, company business positioning, positioning of a brand of the company, principles of positioning of a company, signs of positioning of the company, the form of positioning of the company, factors of positioning of the company, a competition, relative competitive advantage

View all articles of issue

ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

Journal current issue

Vol. 22, Iss. 4 April 2024

Archive