Home  Journals  Regional Economics: Theory and Practice  35(128) - 2009 November

Image of region: problems and prospects of development (on materials of sociological research of opinion of the Moscow expert community about Stavropol Territory)

Available online: 24 November 2009

Subject Heading: Strategy of development of region

JEL Classification: 

In clause materials of sociological research on revealing the developed image of Stavropol Territory, by vision of expert community of Moscow of its investment appeal, to prospects of development of region are used.
     The major components of image of Stavropol Territory are considered: associations, vision of uniqueness of region in comparison with other territories, what events are identified with region, knowledge of the goods and the services made in territory of Stavropol Territory, representation of regional brands, vision of prospects of edge in the international market.
     The basic problems interfering formation of positive image of region, reducing its investment appeal and complicating its social and economic development are revealed.

Keywords: image, components of image, a regional brand, investment appeal, competitive advantages of development, investment risks

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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