Home  Journals  Regional Economics: Theory and Practice  31(124) - 2009 October

Toolkits of marketing and their feature at formation of marketing policy

Available online: 23 November 2009

Subject Heading: SEARCH. PROBLEMS. DECISIONS

JEL Classification: 

In today's market, which is characterized by the tightening of competition, every company faces the challenge of creating the marketing policy. This issue received increasing attention because of successful marketing depends stable activity. In this paper we propose a method of forming the sales policy, which consists of a set of marketing tools. Ultimately, the optimal sales policy is formed, increases the competitive sustainability of the company, helps to attract new customers and increase market power and, ultimately, profit.

Keywords: marketing, selling, the marketing policy

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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