Regional Economics: Theory and Practice

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Regional Economics: Theory and Practice

28(121) - 2009 September

The treatment of modern classification of marketing’ functions in compliance with conception of marketing-oriented management

Vol. 7, Iss. 28, SEPTEMBER 2009

Available online: 20 November 2009

Subject Heading: Economy and management

JEL Classification:

Kompaniets O. graduate student, Moscow State University of Economic, Statistic and Information systems, Tver region ;

The effectiveness of the marketing activity is defining by legible, qualificative and timely execution of functions of marketing. The scientifical literature hasn’t the legible classification of marketing’ functions, that’s why the author treated of modern classification of marketing’ functions in compliance with conception of marketing-oriented management.

Keywords: marketing, the functions of marketing, marketing-oriented management

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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