Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat LCCN Permalink Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
Segmentation of the meat delicacies market in Vladivostok
Available online: 16 November 2009 Subject Heading: Agrarian and industrial complex development JEL Classification:
An important aspect of the efficient operation of any enterprise is knowing its consumer. This article shows the segmentation of the meat delicacies market in Vladivostok. The following three methods were used: segmentation by two signs, segmentation by three signs and segmentation by clustering method. As a result, 4 segments were chosen, their characteristic was given and some recommendations were proposed to market operators to deal with every of the segments. Keywords: market segmentation, criteria of a choice, income level, кластерный the analysis |
ISSN 2311-8733 (Online)
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