Regional Economics: Theory and Practice

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Regional Economics: Theory and Practice

15(108) - 2009 May

Concept of Forming a Complex Meso-Marketing Programme in Travel Infrastructure

Vol. 7, Iss. 15, MAY 2009

Available online: 14 October 2009

Subject Heading: Tourism and recreation areas

JEL Classification:

Mordovchenkov N.V. Doctor of Economics, Professor, Vice Director for Science, Branch of Sochi State University of Tourist and Recreation Business, Nizhni Novgorod

Rybakov R.A. Postgraduate Student, Volga State University of Engineering and Pedagogics ;

The article describes an algorythm of creating a comprehensive system for modern meso-marketing. It offers an institutional-infrustructure approach to strategy, and an elaborated scenario for local tourism market development. Special attention is paid to creation of innovative inframesomarketingа with regard to the human resources dynamics.

Keywords: marketing, infrastructureа, туризм, concept, strategy, transformation

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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