Home  Journals  Regional Economics: Theory and Practice  10(103) - 2009 April

Managing regional social and economic systems proceeding based on integral marketing

Available online: 2 October 2009

Subject Heading: Economy and management

JEL Classification: 

The article studies the monitoring and organization of regional marketing management programs for the purpose of revealing the most socially and economically efficient ways to make managerial decisions at the regional level. The authors makes a conclusion about the urgency of using integral marketing in regional social and economic systems in terms of the world economy integration. They also argue that notwithstanding the successful performance of local authorities one cannot report on the creation of all the necessary prerequisites for using marketing advantages to develop the real sector of economy, as well as for making structural transformations in the regional industry.

Keywords: management; region, system; marketing; program; integration; world, economy

View all articles of issue

ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

Journal current issue

Vol. 22, Iss. 4 April 2024

Archive