Home  Journals  Regional Economics: Theory and Practice  2(95) - 2009 January

Regional Marketing: Methodological Approach

Available online: 30 September 2009

Subject Heading: Region development strategy

JEL Classification: 

Meeting the regional needs involves the need to regulate its marketing potential. The potential evaluation in the regionе in most cases requires to develope a comprehensive programme of the region ability to attract invesments. The article mentions that the scope and complexity of the problems to be soplved in the region require a cardinally new set of concepts and methods for regional marketing, to form adequate organizational, economical, financial, budget and other forms and tools for managing the marketing attractiveness of a region.

Keywords: region, marketing, appeal, methodological concept, financial budget

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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