Subject. This article focuses on the assessment of the small business organizations adaptive potential in the context of digital transformation and factors affecting their ability to develop. Objectives. The study aims to develop a methodology for assessing the adaptive potential of a small business organization in the context of digital transformation. Methods. For the study, we used methods of distance and balanced indicators, hierarchy analysis, matrix method, comparison, ranking, expert and point methods. Results. The article presents a methodology for assessing the adaptive potential of a small business organization, which contributes to more accurate management of digital transformation processes. Conclusions. The evaluation results will help small organizations form effective digitalization strategies, which will increase their competitiveness and stability in the market. The proposed methodology contributes to the development of flexible and sustainable business models of small businesses that are able to successfully respond to the challenges of the modern market.
Keywords: adaptive potential, assessment methodology, methodology of adaptive potential, digital transformation, adaptation of small business
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