Home  Journals  National Interests: Priorities and Security  6(459) - 2026 June

On the role of a creative employee in the service industry

Received: 26 January 2026

Accepted: 13 February 2026

Available online: 30 June 2026

Subject Heading: SUSTAINABLE DEVELOPMENT OF ECONOMY

JEL Classification: J24, L80

Pages: 117-129

https://doi.org/10.24891/ervknn

Subject. This article discusses attributive characteristics of a creative worker as a key element in the service industry development.
Objectives. The study aims to present the substantive characteristics, roles, and positions of a creative worker in the service industry.
Methods. For the study, we used a systems method, service theory, creative class theory, content analysis, and analysis of online job vacancies data.
Results. The article substantively defines the categories of service and the service industry, and presents their main features. It also systematizes the key requirements for job applicants in the service industry.
Conclusions. The most in-demand skills for workers in the service sector are responsiveness and teamwork. Personnel should possess business communication skills, and use a creative approach to problem-solving.

Keywords: creative worker, services, service, creative labor, productive forces, creativity

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