Subject. This article discusses the social aspects of the development of strategic management. Objectives. The article aims to analyze the peculiarities of corporate social strategies implementation considering large companies as a case study. Methods. For the study, I used the systems and structural approaches. Results. The article finds that social strategies of corporations are becoming an important marketing tool to enhance the awareness and influence public opinion. However, for most large business structures, global social strategies are not of interest due to the lack of incentives for their implementation. Conclusions. In Russia, the process of designing social strategies is currently at the initial stage. To develop this process, it is necessary to change the market structure, rise competition, and increase entrepreneurial activity.
Keywords: social strategies, local level, global level, development, interaction, society, business
References:
Bikmetov E.Yu., Ruvennyi I.Ya., Shayakhmetova R.R. [Social marketing as a means of socially responsible strategic management of businesses]. Vestnik Permskogo natsional'nogo issledovatel'skogo politekhnicheskogo universiteta. Sotsial'no-ekonomicheskie nauki = PNRPU Sociology and Economics Bulletin, 2021, no. 3, pp. 183–197. (In Russ.) URL: Link
Wang Sh., Kalashnikova I.V., Sotskova S.I. [Evolution of the theory of social responsibility of business]. Vestnik Tikhookeanskogo gosudarstvennogo universiteta = Bulletin of Pacific National University, 2023, no. 4, pp. 129–140. URL: Link (In Russ.)
Gromakova V.G. [Socially responsible management as a factor of increasing trust in society in the context of an institutional crisis]. Gosudarstvennoe i munitsipal'noe upravlenie. Uchenye zapiski = State and Municipal Management. Scholar Notes, 2022, no. 1, pp. 33–38. (In Russ.) URL: Link
Istomina O.B. [Being and uncertainty of social strategies: the challenges of time]. Vestnik Buryatskogo gosudarstvennogo universiteta. Filosofiya = Bulletin of Buryat State University. Philosophy, 2022, no. 2, pp. 3–10. (In Russ.) URL: Link
Kashkarov A.S., Bakirova R.R. [An analysis of the social responsibility of business]. Mezhdunarodnyi zhurnal gumanitarnykh i estestvennykh nauk = International Journal of Humanities and Natural Sciences, 2020, no. 11-3, pp. 149–152. URL: Link (In Russ.)
Potemkin V.K. [Social responsibility in the system of human-centered management of enterprises and organizations]. Teleskop: zhurnal sotsiologicheskikh i marketingovykh issledovanii = Telescope: Journal of Sociological and Marketing Research, 2021, no. 3, pp. 25–35. (In Russ.) URL: Link
Pustynnikova E.V., Timokhina A.V. [Corporate social responsibility of business]. Ekonomika i biznes: teoriya i praktika = Economy and Business: Theory and Practice, 2023, no. 11-3, pp. 12–16. (In Russ.) URL: Link
Tsybova V.S., Kucherov D.G., Lisovskaya A.Yu. [Socially responsible human resource management, employees’ well-being and innovative work behaviour: A conceptual model]. Rossiiskii zhurnal menedzhmenta = Russian Management Journal, 2023, vol. 21, no. 4, pp. 514–533. (In Russ.) URL: Link
Pidun U. Corporate Strategy: Theory and Practice. Springer Gabler Wiesbaden, 2019, 282 p.
William H.A. Managing Precision-Driven Strategy: Developing an Effective Strategy for Your Organization. William HA Johnson, 2023, 335 p.
