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National Interests: Priorities and Security

Analyzing the development of online training in the field of eSports in Russia

Vol. 20, Iss. 3, MARCH 2024

Received: 11 September 2023

Received in revised form: 6 November 2023

Accepted: 22 December 2023

Available online: 15 March 2024


JEL Classification: I25

Pages: 473–489


Ol'ga V. ASTAF'EVA Financial University under Government of Russian Federation, Moscow, Russian Federation


Ziyad Z. GASANOV Financial University under Government of Russian Federation, Moscow, Russian Federation

ORCID id: not available

Subject. The article considers the spread of digital technologies in the field of education and the sports industry.
Objectives. The aim is to analyze various segments of online education, assessment of prospects for the development of eSports in Russia.
Methods. The study employs methods of modeling, generalization, and comparative analysis.
Results. We performed the segmentation of online education market in the field of eSports. The paper established that the main groups of clients interested in the development of eSports training programs are beginners, "advanced", and professional players, coaches, and amateurs. It is necessary to develop an individual marketing and sales strategy for each group of customers.
Conclusions. There is a need to create a special platform that could contribute to the professional training of novice players. The development of online eSports school will meet the growing demand from both enthusiasts and professionals.

Keywords: online education, eSports, online school platform, consumer analysis, project risk


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ISSN 2311-875X (Online)
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