Subject. This article considers the conditions for building the financial potential of the region. Objectives. The article aims to rethink and reinterpret the available approaches to determining the essence of financial potential and its assessment. Methods. For the study, we used comparative and logical analyses. Results. Based on the analysis of methodological approaches to assessing the financial potential of the region, the article determines that the methodology based on the System of National Accounts helps perform a full and comprehensive assessment of the financial potential, and it proposes to identify three types of financial potential, namely, realizable potential, lost potential and the one under formation. The article also shows that the formation of financial potential should be envisaged at the stage of development of strategic planning documents. Conclusions. Taking into account the capabilities of the regions to generate and attract financial resources is the basis for determining the sources of economic growth. The study of financial potential is of particular relevance in the context of the formation of a new model of internal development of the country and regions, involving a more efficient use of available resources.
Keywords: financial potential, system of national accounts, revenues and expenditures of regions, differentiation of strategies
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