Subject. We address the problem of development and implementation of effective measures to increase the enterprise competitiveness. Objectives. The study aims to optimize digital innovative technologies implementation in various areas of organization's activities. Methods. The study draws on methods of SWOT and STEP analyses. Results. We propose an algorithm for development and implementation of digital innovations in enterprise activities. Conclusions. In the context of digitalization of the modern economy, organizations need to consider potential threats and risks associated with the external environment.
Keywords: digital innovation, digital transformation, digital economy
References:
Filin S.A., Vasil'ev V.V. Informatizatsiya kommertsii: monografiya [Informatization of commerce: a monograph]. Moscow, Patent Publ., 2006, 308 p.
Chaldaeva L.A., Filin S.A. [Information resources as a source of development of the organization in the context of digitalization in the regions of Russia]. Regional'naya ekonomika: teoriya i praktika = Regional Economics: Theory and Practice, 2021, vol. 19, iss. 2, pp. 323–338. (In Russ.) URL: Link
Castells M. Informatsionnaya epokha: ekonomika, obshchestvo i kul'tura [The Information Age: Economy, Society and Culture]. Moscow, Higher School of Economics Publ., 2000, 608 p.
Aristova N.I. [Digital transformation in 2021: Achievements and outlook]. Avtomatizatsiya v promyshlennosti = Automation in Industry, 2022, no. 1, pp. 3–6. (In Russ.) URL: Link
Velikorossov V.V., Filin S.A., Lanchakov A.B. et al. [Integrated analysis model for sustainable enterprise development]. Ekonomika i upravlenie: problemy, resheniya = Economics and Management: Problems, Solutions, 2022, vol. 2, no. 3, pp. 18–28. (In Russ.) URL: Link
Schumpeter J.V. Teoriya ekonomicheskogo razvitiya: issledovanie predprinimatel'skoi pribyli, kapitala, kredita, protsenta i tsikla kon"yunktury [Theorie der wirtschaftlichen Entwicklung: Eine Untersuchung über Unternehmergewinn, Kapital, Kredit, Zins und den Konjunkturzyklus]. Moscow, Progress Publ., 1982, 456 p.
Alieva E.A. [Innovation essence: Analyzing theoretical approaches]. Vestnik Rossiiskogo ekonomicheskogo universiteta im. G.V. Plekhanova = Vestnik of Plekhanov Russian University of Economics, 2019, no. 6, pp. 21–31. (In Russ.) URL: Link
Karelina E.A. [The potential of digitalization strategies for companies in developing countries in the focus of the formation and development of global digital platforms]. Modern Economy Success, 2022, no. 1, pp. 150–156. URL: Link (In Russ.)
Kudryavtseva A.S. [Algorithm for assessing and selecting innovations for an enterprise]. Ontologiya proektirovaniya = Ontology of Designing, 2021, vol. 11, no. 3, pp. 364–381. (In Russ.) URL: Link
