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National Interests: Priorities and Security
 

Big Data technology: The main prospects for use

Vol. 18, Iss. 5, MAY 2022

Received: 14 February 2022

Received in revised form: 17 March 2022

Accepted: 5 April 2022

Available online: 16 May 2022

Subject Heading: INNOVATION AND INVESTMENT

JEL Classification: С23, С55, С80

Pages: 906–927

https://doi.org/10.24891/ni.18.5.906

Ekaterina N. STRIZHAKOVA Bryansk State Technical University (BSTU), Bryansk, Russian Federation
kathystr@inbox.ru

https://orcid.org/0000-0001-8749-0505

Dmitrii V. STRIZHAKOV Bryansk State Technical University (BSTU), Bryansk, Russian Federation
dimasval@mail.ru

https://orcid.org/0000-0002-4840-3971

Subject. This article discusses the use of Big Data in the activities of companies and in the system of public administration.
Objectives. The article aims to analyze the legal aspects of the use of Big Data and find ways to improve its efficiency in business and public administration.
Methods. For the study, we used the general scientific research methods.
Results. The article shows that the analysis of information related to Big Data helps business build detailed and as close to reality models of consumer behavior as possible. Amid the COVID-19 pandemic, the use of Big Data technology has significantly reduced the rate of increase in the number of cases in a number of countries.
Conclusions. The use of Big Data technology to analyze information supports innovation processes within the organization. In the field of public administration, the use of the digital footprint contributes to security, but opens up the possibility of infringing on the rights and freedom of people.

Keywords: digital marketing, big data, digital footprint, digital shadow, personal data

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