Subject. This article deals with the issues related to the formation of the digital economy, technological and structural changes in various industries. Objectives. The article aims to conduct a quantitative analysis of the development of the human potential of the Ural Federal District, as an industrial macro-region, in the context of the formation of the digital economy. Methods. For the study, we used statistical and logical analyses. Results. Based on the study of the transformation of the structure of demand in the regional labor market and changes in the format and models of work, the article describes the relationship between digitalization and changes in the development of human resources in the region. Conclusions. With a significant correlation between the level of digitalization of the region's economy and the growth of the gross regional product, the digitalization of the economy has practically no impact on human development.
Keywords: human potential, digital economy, industrial macroregion
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