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ИД «Финансы и кредит»






National Interests: Priorities and Security

Transformation of retail risk in the post-epidemic period

Vol. 17, Iss. 7, JULY 2021

Received: 25 March 2021

Received in revised form: 12 April 2021

Accepted: 30 April 2021

Available online: 15 July 2021


JEL Classification: D22, L81

Pages: 1261–1276


Larisa A. CHALDAEVA Financial University under Government of Russian Federation, Moscow, Russian Federation


Denis A. KOROLEV Ernst & Young, Moscow, Russian Federation

ORCID id: not available

Andrei V. BAIER Ernst & Young, Moscow, Russian Federation

ORCID id: not available

Anatolii A. KILYACHKOV Center for Security Studies of Russian Academy of Science (RAS), Moscow, Russian Federation


Subject. The article discusses the transformation of retail risks in the post-epidemic period. The pandemic altered the consumer behavior, thus inducing new risks. E-commerce risks are on agenda. However, some other risks were overlooked, though they relate to changes in consumer preferences, strict hygienic requirements, etc
Objectives. We look for new retail risks, which emerge as a result of changes in the consumer behavior during the pandemic. We suggest how retail companies should mitigate the risks.
Methods. Retail risks were identified through the content analysis of available sources and evaluate their content.
Results. We found new retail risks arising from changes in the consumer behavior of people, including cyberattack risks at retail enterprises, sale of counterfeit or low-quality products, theft, etc.
Conclusions and Relevance. To mitigate retail risks in the post-epidemic period, companies need to perform some actions. They should establish the internal cybersecurity department, order independent audit, use the AI technology, etc. The above activities will require significant financial resources and professional talent. Therefore, most of the activities are affordable only for large retail chains.

Keywords: shopping behavior, online trade, essential needs, cyberattack, counterfeit product


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ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

Journal current issue

Vol. 17, Iss. 7
July 2021