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National Interests: Priorities and Security
 

The transformation of the decision-making process on the part of economic agents influenced by social constraints

Vol. 16, Iss. 7, JULY 2020

Received: 11 May 2020

Received in revised form: 26 May 2020

Accepted: 12 June 2020

Available online: 16 July 2020

Subject Heading: SUSTAINABLE DEVELOPMENT OF ECONOMY

JEL Classification: D81, D91, E71

Pages: 1202–1222

https://doi.org/10.24891/ni.16.7.1202

Grechko M.V. Southern Federal University (SFEDU), Rostov-on-Don, Russian Federation
mvgrechko@inbox.ru

ORCID id: not available

Kobina L.A. Southern Federal University (SFEDU), Rostov-on-Don, Russian Federation
lakobina@sfedu.ru

ORCID id: not available

Goncharenko S.A. Southern Federal University (SFEDU), Rostov-on-Don, Russian Federation
sgoncharenko@sfedu.ru

ORCID id: not available

Subject. The article focuses on the decision-making mechanism used by economic agents given the existing social constraints.
Objectives. We devise applied toolkit to study how socio-economic constraints transform the decision-making mechanism used by economic agents.
Methods. The study involves means of the expert survey, the method that streamlines economic knowledge.
Results. Social constraints are illustrated to influence the decision-making mechanism used by economic agents, assuming that the individual mind relies on specific mechanisms to make judgments and decisions. Generally, the mechanisms are very useful, however they may generate serious errors during the decision-making process. Given the social constraints, economic agents were found to follow four mental models to make their decisions in case of the full or partial uncertainty, i.e. the representative relevance, accessibility, relations, heuristics (modeling).
Conclusions and Relevance. The scientific ideas herein show that the inner architecture of a choice an individual makes determines his or her decisions. The decisions often depend on the contextual environment that gives external signals perceived by the individual while evaluating alternative ways. The findings can possibly be used as a mechanism to manage the consumer choice.

Keywords: behavioral analysis, consumer choice, social constraints, decision-making, economic behavior, economic agents

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