National Interests: Priorities and Security

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Standardizing the evaluation of investment attractiveness of regional tourist and recreational complex

Vol. 15, Iss. 11, NOVEMBER 2019

Received: 28 February 2018

Received in revised form: 28 March 2018

Accepted: 2 April 2018

Available online: 15 November 2019


JEL Classification: D01, E22, R11, R58

Pages: 2108–2127

Bolodurina M.P. Orenburg State University, Orenburg, Russian Federation

Mishurova A.I. Orenburg State University, Orenburg, Russian Federation

Subject The tourism industry is a strategic area of spatial development and a key factor of increasing the investment appeal of the region. The article emphasizes the importance of analyzing and assessing the tourism potential of the region while establishing strategic programs.
Objectives The aim of the study is to assess the impact of tourism potential implementation on investment attractiveness of the tourist and recreational complex and present the tourism industry as an economic growth driver in the region.
Methods In the study, we apply integrated approach, methods of scientific cognition (comparative, logical, structural-and-dynamic, statistical and mathematical analysis and synthesis, agglomerative methods of cluster analysis, cartographic method).
Results We created an integrated indicator based on individual potentials that are justified taking into account the specifics of information sources. This enables scaling and processing to obtain unbiased results of evaluation. We piloted the proposed system of criteria to assess the investment appeal of tourism potential on the Orenburg oblast case. We also performed the zoning of the territory of the Russian Federation based on the impact of tourist potential realization on investment attractiveness of tourist and recreational complex.
Conclusions The offered complex system helps assess the level of actual implementation of tourism potential of a particular entity in comparison with others, and based on obtained results underpin investment area, define investment policy, evaluate the efficiency of regional development strategy.

Keywords: tourism industry, growth driver, investment activity, investment appeal


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