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Managing the development of e-trade and e-commerce of businesses

Vol. 15, Iss. 6, JUNE 2019

Received: 29 January 2019

Received in revised form: 18 February 2019

Accepted: 3 March 2019

Available online: 17 June 2019


JEL Classification: O14, О24, О32

Pages: 1002–1020

Filin S.A. Plekhanov Russian University of Economics (PRUE), Moscow, Russian Federation

ORCID id: not available

Subject The article discusses how the development of e-trade and e-commerce of companies can be managed to improve their performance.
Objectives The study aims to identify and analyze trends in the development of e-trade and e-commerce for improving the way the development of e-commerce is managed in the Russian profit-making entities.
Methods The study involves methods of analysis, synthesis and logic research based on the creative approach to data. The novelty of research is that it analyzed the existing development trends in e-commerce and suggests how the development of e-commerce of the Russian entities should be managed more effectively in line with respective trends and changes in the online market.
Results I analyze the correlation of development trends in e-commerce and managerial decisions made by trading entities in order to enhance their performance. The article sets out recommendations for creating a unique and effective wholesale online shop model and improving the management of e-commerce in the Russian entities.
Conclusions and Relevance Consumers may choose between offline and online shopping, thus fueling the competition. More refined management of e-commerce will help trading businesses develop their online operations in a more effective way.

Keywords: e-commerce management, online shop, merchant, business


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