Importance The AIC development in constituent entities of the Russian Federation is a national priority, requiring higher investment attractiveness. If the regional agriculture is promoted via the Internet, it may become a possible solution. Objectives The research substantiates the importance of images the major agrarian regions of Russia have in the electronic space for attracting investment in agriculture. I illustrate the Southern Federal District as an example. Methods Based on theoretical synthesis of the existing ideas of the subject, it is possible to explain how the region's image in the Internet and its investment attractiveness relate. Using online search systems, I selected the most popular pictures of six regions in the Southern Federal District and analyzed perceptions about the agriculture in them. Results AIC should build its image in the Internet so to match its real economic significance. Images of the regions in the Southern Federal District seldom feature agriculture, that is inconsistent with its meaning for GRP. Conclusions and Relevance Adding the agriculture to the region's image over the Internet should be viewed as another tool to increase the investment attractiveness of AIC. Having analyzed the regions of the Southern Federal District, I revealed a new challenge to investment since the agricultural level of the said regions is often underscored or incorrectly perceived. It would be reasonable to stipulate in governmental programs for regional development how those images could be optimized.
Keywords: agro-industrial complex, investment attractiveness, regional image, Russian south
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