Importance Evaluating the effect of external factors on the stock exchange market still remains one of relevant issues for researchers and investors. Objectives The objective is to devise a methodological approach to evaluating the dynamic range of prices for shares in terms of softness and rigidity in relation to external circumstances, and to test the approach with the dynamic range of prices for Aeroflot's shares. Methods The methodological framework comprises the general principles of the systems analysis, including a new methodology for applying systems tools of economic research, applied statistics methods, generalization and analysis of the information about the object under study. The model parameters were assessed using econometric methods, with the key parameter being subsequently determined. Results We describe the methodological approach as an algorithm that evaluates the softness and rigidity of the system, with its subsequent testing and case study of Aeroflot. Using the regression method, we make the 2014 forecast, compare the forecast data with real prices, thus determining the most important external factors, i.e. political and economic circumstances that influence the Russian stock market. Conclusions and Relevance The algorithm is possible to apply to various dynamic ranges of financial instruments indicators. The article also provides our conclusions on the specifics of the applicable analytical tools. As the analysis shows, the object is the soft system in relation to external factors. This approach can be used by investors, analysts in order to evaluate the sustainability of various economic objects.
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