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National Interests: Priorities and Security
 

Transformation of chains of deliveries in network economy: priorities and prospects

Vol. 10, Iss. 3, JANUARY 2014

Available online: 25 January 2014

Subject Heading: PROBLEMS. SEARCH. DECISIONS

JEL Classification: 

Kaluzhskiy M.L. Candidate of Philosophical Sciences, Associate Professor of the Organization and Management of science-intensive productions, the Omsk State Technical University
frsr@inbox.ru

Development of network economy changes the institutional maintenance of the economic relations. Traditional channels of merchandising are succeeded by virtual networks of distribution of production. In the article the features and mechanisms of transformation of chains of deliveries in electronic commerce reveal are presented. It is noted that competitiveness of the Russian producers depends on it in the global network market of consumer goods today.

Keywords: electronic commerce, exogenous approach, institutional theory, internet marketing, distributive logistics, network economy, management of marketing

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ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

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