Home  Journals  National Interests: Priorities and Security  31(220) - 2013 August

To question of use of neural networks in tourism industry

Available online: 26 August 2013

Subject Heading: PROBLEMS. SEARCH. SOLUTIONS

JEL Classification: 

Effective use of information coming from different sources in the field of tourism is an important and challenging task. Managers often have to make decisions based on partial, incomplete and inaccurate information. In the article knowledge management in a rapidly changing environment for the task of promoting tourist product are considered. Neural network technology allows efficient formation of a client profile, and use the information available in databases.

Keywords: tourism industry, neural networks, product promotion

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ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

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