Home  Journals  National Interests: Priorities and Security  19(208) - 2013 May

Strategy of development of consumer patriotism in Russia on basis of business ethics entrepreneurs

Available online: 27 May 2013

Subject Heading: SOCIAL SPHER

JEL Classification: 

Consumer patriotism is a basis of strategy of development of domestic markets in the industrialized countries which have endured command economic system. The quality ratio of goods, services and the acceptable price has to be guaranteed by business ethics of businessmen. Observance of the principles of offered strategy of consumer patriotism – social responsibility, national identity, ecological safety – has to provide a sustainable development of the Russian business in the long-term period

Keywords: consumer patriotism, business ethics, strategy development, entrepreneurs, Russia

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ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

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