Home  Journals  National Interests: Priorities and Security  15(156) - 2012 April

Post-crisis trends of development of the tele-industry: new challenges for marketing and management

Available online: 11 April 2012

Subject Heading: STRATEGY OF DEVELOPMENT OF ECONOMY

JEL Classification: 

In the article the factorial analysis of modern marketing tendencies in tele-industry sphere is carried out. The key directions of changes connected with differentiation of structure of requirements, by transition to technologies of digital broadcasting, increase of concentration of television content, institutional shifts in ways of tele-watching, formation of the integrated models of the organization of the media business, the accelerated saturation of information field and increase of perception of advertizing messages are revealed.

Keywords: television industry, marketing, digitalization, TV viewing, media business, advertising, strategic changes

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ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

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