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National Interests: Priorities and Security
 

Safety of the market of electronic trade in terms of transaction costs

Vol. 8, Iss. 12, MARCH 2012

Available online: 23 March 2012

Subject Heading: THREATS AND SAFETY

JEL Classification: 

Valko D.V. Graduate student South Ural institute of management and economics
lex_13@list.ru

The article is devoted security of electronic transactions and information environment of today's market of electronic trade, in terms of transaction costs. The characteristics of opportunism at the different stages of the trade transaction and the effect of the security transaction costs of e-commerce market on consumer choice and demand elasticity are presented in the article.

Keywords: electronic trade, institutional mechanism, security of environment market, transaction costs

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ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

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