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National Interests: Priorities and Security
 

Techniques of world trade on the basis usage of innovation tools

Vol. 7, Iss. 17, MAY 2011

Available online: 14 May 2011

Subject Heading: ECONOMIC DEVELOPMENT STRATEGY

JEL Classification: 

Shevchenko I.V. Doctor of economics, professor of the chair «World Economy», Kuban State University
decan@econ.kubsu.ru

Kizim A.A. Doctor of economics, professor of the chair «World Economy», Kuban State Univesity
arko1980@mail.ru

Sklyarova L.V. post-graduate student of the chair «World Economy», Kuban State University
ludashka86@mail.ru

World trade promotes satisfying fast-growing needs of Russian society in goods and services, acts as a means of supporting foreign policy and geopolitical plans of the country. The paper considers the based techniques of world trade organization the usage of such innovation economic tools as marketing, logistics, outsourcing, outstaffing, factoring and benchmarking. The author makes a conclusion that due to the usage of such tools it is possible to increase the profitability of a business-process and, as a result, the efficiency of company performance as a whole.

Keywords: foreign trade, trade technique, tool, marketing, logistics, outsourcing, outstaffing, factoring, benchmarking, world market

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ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

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