Home  Journals  National Interests: Priorities and Security  16(109) - 2011 April

Problems of using strategic resource marketing in the Russian fishery

Available online: 19 April 2011

Subject Heading: ECONOMIC DEVELOPMENT STRATEGY

JEL Classification: 

Problems of using strategic resource marketing in the Russian fishery are described in presented paper. Intensification of the control by international giant companies of value added chains «catch - processing - sale of end-product» is marked. Author offered such measures of the organization competitive fishing business as creation and use of the Russian national standards of fish certification and fish audit, strengthening and development of interaction of the industry and science in strategic marketing and introduction of innovative projects.

Keywords: fish economy, strategic marketing, marine biological resources, globalization, foreign-economic activity

View all articles of issue

ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

Journal current issue

Vol. 20, Iss. 4 April 2024

Archive