Home  Journals  National Interests: Priorities and Security  8(101) - 2011 February

Formation of image of region as tool of territorial marketing at increase of its investment appeal (on an example of the Ulyanovsk region)

Available online: 22 February 2011

Subject Heading: ECONOMIC DEVELOPMENT STRATEGY

JEL Classification: 

One of conditions of development of region - activization of the investment activity directed on attraction of investments. Well thought over image of region influences territory possibilities on attraction of investors. In the present work basic elements of image of region are considered, the analysis of the basic characteristics of image of the Ulyanovsk region is carried out. The basic lacks are revealed at formation of media image of region. Recommendations about increase of investment appeal of the Ulyanovsk region are offered.

Keywords: image of region, the Ulyanovsk region, investment appeal, strategy, territorial marketing

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ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

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