Home  Journals  National Interests: Priorities and Security  34(91) - 2010 December

The tourism industry of the Volgograd region: the analysis strong and weaknesses

Available online: 24 December 2010

Subject Heading: TOURIST AND RECREATIONAL COMPLEX

JEL Classification: 

Tourism renders considerable effect on economic and social development of territory, therefore development of the industry of tourism becomes a priority economic problem. In the present work the SWOT-analysis is carried out, defining potential of the industry of tourism of the Volgograd region. The basic problems of branch are revealed and ways of their decision are planned. The conclusion that for the most effective development of the industry of tourism in territory of the Volgograd region, it is necessary to choose «a growth point» which will promote development of all branch is drawn. The key role in promotion of a territorial tour product is at the discretion of the regional authorities.

Keywords: tourism industry, territory marketing, SWOT analysis, tour product, competitiveness

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ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

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