Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat LCCN Permalink Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
Macromarketing of food as a factor of maintenance of food safety of the country
Available online: 30 September 2010 Subject Heading: THREATS AND SECURITY JEL Classification:
In the article the analysis of theoretical foundations of marketing of a foodstuff in a context of maintenance of food safety of the country is made. The interrelation of consumer sovereignty, food security and marketing technologies is considered. The necessity of use of macromarketing of food for the purpose of realisation of strategy of maintenance of food safety is theoretically proved. Keywords: acromarketing, food, food security, needs, quality of life, the sovereignty of consumers, consumerism, the system of consumption |
ISSN 2311-875X (Online)
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