National Interests: Priorities and Security
 

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Macromarketing of food as a factor of maintenance of food safety of the country

Vol. 6, Iss. 23, SEPTEMBER 2010

Available online: 30 September 2010

Subject Heading: THREATS AND SECURITY

JEL Classification: 

Kuznetsova L.V. Candidate of Economy, Associate Professor,Dосtoral candidate of Marketing Chair, All-Russia Extramural Financial and Economic Institute
anod_ural@ufanet.ru

In the article the analysis of theoretical foundations of marketing of a foodstuff in a context of maintenance of food safety of the country is made. The interrelation of consumer sovereignty, food security and marketing technologies is considered. The necessity of use of macromarketing of food for the purpose of realisation of strategy of maintenance of food safety is theoretically proved.

Keywords: acromarketing, food, food security, needs, quality of life, the sovereignty of consumers, consumerism, the system of consumption

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ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

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