Home  Journals  National Interests: Priorities and Security  10(67) - 2010 May

Marketing of innovative development of the enterprise

Available online: 19 May 2010

Subject Heading: ECONOMIC DEVELOPMENT STRATEGY

JEL Classification: 

In article the marketing role in management of innovative development of the enterprise is considered. The determination of application features of the marketing and technical approach to enterprise innovative activity allowed to prove the necessity of carrying out the marketing researches at different stages innovations realization. It is offered to use the concept of innovative marketing for development of activity of the small enterprises based on a university business-incubator of the Kuban State University.

Keywords: innovational development, the marketing concept, satisfaction of requirements, marketing research, the innovative project, the innovative marketing

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ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

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