Home  Journals  National Interests: Priorities and Security  7(64) - 2010 April

Conceptual provisions of marketing management of advertising business

Available online: 9 April 2010

Subject Heading: ECONOMIC DEVELOPMENT STRATEGY

JEL Classification: 

In the article the author look opens up to the problem of the advertising management by facilities and marketing methods. The features of the conceptual going developed by the author about marketing management of the advertising consist of development of recommendations, differentiated depending on a level managements successive realization of which is able to promote efficiency of functioning of advertisings agencies, their associations, and also to provide achievement of economic and communication effect of the social advertising place at macroeconomic level.

Keywords: advertising, marketing, the mechanism of management of advertising, the advertising company, efficiency, an advertising agency

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ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

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