Home  Journals  National Interests: Priorities and Security  24(57) - 2009 December

Marketing conception of realization the innovative ideas

Available online: 25 December 2009

Subject Heading: ECONOMIC DEVELOPMENT STRATEGY

JEL Classification: 

This article is concerned about the necessity of using marketing approach to the development of the innovative activity of modern enterprises. Authors in compliance with the theory of diffusion of innovations by E. Rodgers and the Bass’s model of adaptation the innovations, suggest to use marketing conception for the realization the innovative ideas on the basis of formation the social capital and using the social media. This conception is created for the realization of the innovative project «The formation of the methodological support of the university’s business-incubator for the realization of innovative projects in the south of Russia».

Keywords: marketing conception, innovations, diffusion of innovations, communications, social capital, social media, innovative project

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ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

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