Home  Journals  National Interests: Priorities and Security  20(53) - 2009 October

National branding’s particularities during integration Russia into the world economy

Available online: 12 November 2009

Subject Heading: Economy growth policy

JEL Classification: 

The article is devoted to the problem of formation of the Russian model of branding in the context of economic globalization, analyzed perspectives and trends of its developing, due to socio-economic development, and the specificity of consumer behavior of domestic consumers, special attention is devoted to reviewing of the main problems of domestic branding.

Keywords: branding, brand, competitive ability, economic globalization

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ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

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