Home  Journals  National Interests: Priorities and Security  19(52) - 2009 October

The use of «4D BRANDING» theory for formation of brand of the higher educational institution (on the example of the Ural Academy of Public Administration)

Available online: 12 November 2009

Subject Heading: Russia’s priorities

JEL Classification: 

In the article features of branding in sphere of higher education and its role in increase of efficiency of carrying out of reform of higher education are considered. On the basis of the theory «4D Branding», by T.Ged, modern position of the Ural academy of public administration in the market of educational services are analyzed and recommendations for strengthening of this position are developed.

Keywords: higher education, branding, the Ural academy of public administratoin

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ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

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