Home  Journals  National Interests: Priorities and Security  17(50) - 2009 September

Recommendations for the positioning of new companies in the energy sector reform

Available online: 12 November 2009

Subject Heading: STRATEGY OF DEVELOPMENT OF ECONOMY

JEL Classification: 

In the process of reform of RAO «EES of Russia» is converted economic, legal and institutional relationships that make up energy market. Virtually all the companies with medium exposed to a high mobility, purposeful change of these relations is not only possible, but also the most profitable . Hence the special relevance of positioning in the mass consciousness, and relatively higher than in other markets, the effectiveness of work on positioning in the formation of the company's image among national or regional audience. Revealed that not all of the new energy companies are using the possibility of positioning, which depend both on the specifics of each sector, and on the characteristics of the company. Proposed guidelines for positioning, to strengthen the image of the company, maintaining competition, attract investment, increase the value of the company and improve the profitability of activities.

Keywords: positioning, new energy companies, reforming the energy sector

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ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

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