Home  Journals  National Interests: Priorities and Security  10(43) - 2009 May

Competitive Advantages of Complex Equipment Producers Participating in International Air Shows

Available online: 25 September 2009

Subject Heading: Economy progress strategy

JEL Classification: 

The article defines main competitive advantages of complex equipment producers participating in international air shows. It studies specific features of shows, gives several examples. It also clarifies the term "show" as an effective marketing tool, and the economic aspect of a show as a targeted activity. It pays special attention to specific features of complex equipment producers participation in the shows.

Keywords: competition, exhibition, aviation, technology, image, marketing, manufacture

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ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

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