Subject. The economic nature of Russian citizens' tourist demand for destinations in the Middle East in the context of a deep geopolitical reorientation that began in 2022. Objectives. Determination of the income and price elasticity of outbound flows, measurement of the effect of visa liberalization, as well as the development of a reasonable scenario forecast of the volume of departure and income of the countries of the region until 2028. Methods. The methodology of econometric modeling based on data from Rosstat, the Bank of Russia, national tourism administrations and a representative survey of 3,286 Russian citizens was used. Results. An empirical assessment revealed a high income elasticity of demand (1.84). The price elasticity was –0.92, indicating a significant but not critical sensitivity to the cost of the tour. Transportation costs also affect demand (elasticity –0.67), confirming the importance of direct flights. The strongest effect is from the abolition of visas: the tourist flow increased by 2.18 times. Forecast for 2028: 1.92 million tourists (baseline scenario), total revenues of the region's countries – 11.1 billion dollars. At the same time, Saudi Arabia and Qatar show maximum revenue growth rates of 3.6 and 3.2 times, respectively, reflecting a shift in demand to the premium segment. Conclusions. The estimates obtained confirm that the liberalization of visa policy and the stability of real incomes of the population are key drivers of growth. The results of the study provide the basis for developing a government strategy for interaction with the region based on quantitative rather than expert assessments.
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