Subject. This article discusses the application of the ecosystem approach to the organization of business space in the banking sector of Russia. Objectives. The article aims to systematize and theoretically comprehend the ongoing transformational changes in the traditional business format towards building a platform solution, that is, an ecosystem, as a new phenomenon that requires a clear definition and assessment. Methods. For the study, we used the general scientific methods of comparison and generalization, methods of logical, statistical, and graphical analysis of empirical data, comparison and analogy, systematization and generation of new knowledge. Results. Based on the assessment of current trends in the banking business, the article systematizes theoretical and methodological developments on the implementation of the ecosystem approach by Russian banks. It highlights the main elements of ecosystems, the principles of their construction, the effects of their functioning, the types of ecosystem models, as well as the potential risks and threats that this approach is fraught with. Conclusions. An ecosystem built with the help of modern information technologies and bringing the financial and non-financial markets as close as possible within a common brand is a new phenomenon in the banking business.
Keywords: ecosystem, banks, business environment, technologies, services
References:
Moore J.F. The Death of Competition: Leadership and Strategy in the Age of Business Ecosystems. New York, Wiley Harper Business, 1996, 297 p.
Konovalova M.E., Kuz'mina O.Yu. [Financial ecosystems in the era of digital technology (Sberbank case)]. Voprosy innovatsionnoi ekonomiki = Russian Journal of Innovation Economics, 2023, vol. 13, no. 1, pp. 361–380. URL: Link (In Russ.)
Bykanova N.I., Solovei Yu.A., Gordya D.V., Kon'shina L.A. [Formation of banks ecosystems in conditions of digitalization of banking space]. Ekonomika. Informatika, 2020, vol. 47, no. 1, pp. 91–100. (In Russ.) URL: Link
Kosarev V.E., Iaradzhuli G.M. [Ecosystem as a new banking model]. Finansovye rynki i banki = Financial Markets and Banks, 2020, no. 1, pp. 58–62. URL: Link (In Russ.)
Ivanovich M.N. [Ecosystem of PAO Sberbank. Ecosystem products for legal entities]. Dostizheniya nauki i obrazovaniya, 2020, no. 14, pp. 49–51. (In Russ.) URL: Link
Karminsky А., Voytov N. Platform Ecosystems and its Modelling: Russian Evidence. Procedia Computer Science, 2022, no. 199, pp. 572–579. URL: Link
Vertakova Yu., Plotnikov V., Fedotova G.V. The System of Indicators for Indicative Management of a Region and its Clusters. Procedia Economics and Finance, 2016, vol. 39, pp. 184–191. URL: Link30279-9
Cobben D., Ooms W., Roijakkers N., Radziwon A. Ecosystem Types: A Systematic Review on Boundaries and Goals. Journal of Business Research, 2022, vol. 142, pp. 138–164. URL: Link
Frolov A.V. [Banking ecosystems: types, functions, their role in the economic system of the country]. Vestnik Evraziiskoi nauki, 2023, vol. 15, iss. s1. (In Russ.) URL: Link
Nurmukhametov R.K., Voskresenskaya L.N., Myasnikova E.B. [Banking ecosystems in Russia: essence, types, regulation]. Finansovye rynki i banki = Financial Markets and Banks, 2021, no. 8, pp. 33–38. URL: Link (In Russ.)
Lazareva N.A. [Problems and prospects of the transformation of traditional banking into financial and banking ecosystems]. Ekonomika i upravlenie = Economics and Management, 2022, vol. 28, no. 2, pp. 197–205. (In Russ.) URL: Link
Ushanov A.E. [Banking ecosystems: pros, cons, development prospects]. Kreativnaya ekonomika =Journal of Creative Economy, 2022, vol. 16, no. 4, pp. 1477–1490. URL: Link (In Russ.)
Yusupova O.A., Markina I.V. [Regulation of the activities of banks in the form of ecosystems]. Aktual'nye nauchnye issledovaniya v sovremennom mire, 2021, no. 10–13, pp. 342–345. (In Russ.)
Kayl I., Epinina V. Interaction Between the Public Authorities and Population in Terms of Participatory Management. In: Scientific Enquiry in the Contemporary World: Theoretical Basics and Innovative Approach. Miami, FL, L&L, 2012, pp. 57–60.
