Subject. The article considers the crowdinvesting market: its tools, participants, form of organization, risks, prospects for development in the Russian economy. Objectives. The aims of the study include analysis of new financing instruments that appeared in conditions of digital technologies resulting from the concept of co-investment (crowdfunding); exploration of possibilities of crowdlending mechanism and equity crowdfunding in the Russian economy as a tool to attract financial resources for business; substantiation of feasibility of crowdinvesting in conditions of high volatility and instability of the Russian market. Methods. The study draws on the systems approach and methods of analysis, synthesis, comparative analysis, generalization, etc. Results. Using digital technologies, new financing tools enable to provide a part of the business with financial resources through crowdlending and equity crowdfunding, to place free cash with the best return for co-investors. The introduction of digital tools and the use of any market instruments are accompanied by various risks that should be taken into account by the participants of transactions, regulators. Conclusions. The advantages of digital financing instruments formed on the principles of collective investment can attract the necessary additional funding to the economy.
Keywords: crowdfunding, crowdinvesting, small and medium-sized businesses
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